TA

Tracy Atkin

Startup Mentor at Startup Aotearoa

Blenheim, Marlborough

Overview 

Tracy Atkin is a CEO, start-up advisor, angel investor, independent director, and charity co-founder with a focus on agtech and sustainability, currently serving as the Chief Executive Officer of Marlborough Capital Ltd. With a background in finance and a diverse skill set including strategy, risk management, and stakeholder management, Tracy has invested in companies like Cropsy Technologies and held roles such as Board Chair at The Smart Machine Company and Independent Director at Rangitāne Investments Ltd, showcasing a successful track record in leadership and strategic decision-making within the startup and investment landscape.

Work Experience 

SA

Startup Aotearoa

  • Startup Mentor

    2024 - Current

    Finding and developing Aotearoa New Zealand’s earliest entrepreneurs through a nationally coordinated startup coaching program.

The Smart Machine Company

  • Board Chair

    2021

    Governance and Capital Strategy Advisor, Board formation and acting Chair.

Rangitāne Investments Ltd and Rangitāne Holdings Ltd

  • Independent Director

    2022

    Supporting Rangitāne o Wairau to continue to grow sustainable wealth, status and influence through it's commercial activities.

CT

Cropsy Technologies

  • Independent Director

    2022

Marlborough Capital Ltd

  • Chief Executive Officer

    2020

    We invest in start-ups and small businesses to help them grow and thrive. MCL provides funding, capital raising and corporate advisory services to small and growth-stage businesses, including strategic planning, business mentoring and governance. We connect Founders with each other and broad networks to maximise synergies within our portfolio. We work with a range of investors to syndicate deals, and are sector agnostic, but with a growing agtech portfolio.

BR

Bragato Research Institute

  • Establishment Manager

    2017 - 2020

    Establishing a national grape and wine research institute in Marlborough, and leading two key initiatives - a climate change adaptation research programme for the NZ wine industry, and building a national research winery in Marlborough.

NZ

New Zealand Winegrowers

  • Project Manager - Sustainability

    2014 - 2017

    Leading a Continuous Improvement project to extend the Sustainable Winegrowing NZ Program. Project-managing the software implementation of Sustainable Winegrowing NZ's new Scorecard platform. Strategic planning. Business Process Re-engineering. MPI viticulture financial benchmarking programme.

Business Services Group Ltd

  • Process Improvement Consultant

    2008 - 2014

    Management Consulting, specialising in full life-cycle project management, end-to-end process re-engineering, accounting and business management. Consulting to both the wine industry and financial services industry.

Coopers Creek Vineyard

  • Management Accountant

    2012 - 2014

    Financial and Management Accounting. Business Process Improvement, focusing on stock management.

Toi Toi Wines

  • Supply Chain & Production Manager

    2010 - 2011

    Logistics and Production Manager. Managing the supply chain and procurement, and overseeing the bottling and export processes.

Education 

Investments 

Cropsy Technologies

Seed

Total funding: $2M

Articles About Tracy

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