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Tracy Deforge

CEO and Founder of The Players' Impact

Boston, Massachusetts

Overview 

Tracy Deforge is the CEO and Founder of The Players' Impact, leading in business development, investor relations, and strategic partnerships. With a background in sports marketing and entrepreneurship, Tracy has also served as the Chair of the Board of Advisors for the National Women's Soccer League Players Association and as a mentor for Techstars Sports Accelerator. Tracy's career highlights include founding The Players' Impact, a successful venture focusing on business development and strategic partnerships within the sports industry, and her role as Chair of the Board of Advisors for the National Women's Soccer League Players Association, showcasing her leadership and expertise in sports marketing.

Work Experience 

  • Founder

    2017 - Current

    TPI is a platform built to empower athletes in business, exclusively for current and former professional athletes looking to preserve. and build wealth through premier private market investment opportunities. Our membership platform provides access, education, and business resources to support entrepreneurship, investing, and transitioning from sport.

A Venture Platform for Professional Athletes.

  • SXSW Pitch Advisory Board

    2022

SXSW Pitch showcases innovative new technology to a panel of industry experts, venture capital investors, and angel investors.

  • Chair of the Board of Advisors

    2021

    The NWSLPA serves as the primary voice and advocate of the NWSL players, aiming to foster the most positive career experience and professional environment for our members while championing the continued growth of the league and women's game.

  • Sports Accelerator Mentor

    2019

    Techstars Sports Accelerator Powered by Indy The Techstars Sports Accelerator will have a key focus on innovation with goals to foster early identification of key trends for future technology in sport; meaningful engagement with early-stage sports tech companies; embrace technologies and business models that will impact the sports industry; and enhance a culture of internal innovation and the spirit of entrepreneurship.

Techstars is an accelerator that provides pre-seed investment and mentoring for various early stage startups.

Raised $108,919,999.00 from SVB Financial Group and Foundry Group.

  • Advisor/Judge

    2017

    Stadia Ventures is the global Sports Innovation Hub for early stage investment in sports and esports. The three pillars of the ecosystem include a broad, independent growth fund, a deeply connected global network of sports and esports executives and a world class accelerator which combine to create unprecedented deal flow, new technology discovery and investment opportunities. Since late 2015, Stadia Ventures has invested in 36 portfolio companies with 3 successful exits. The success of the Stadia portfolio companies has led to Stadia Ventures being one of the longest running and truly global players in the sports and esports technology space.

Stadia Ventures is one of the oldest sports- and esports-focused venture firms with a sports business accelerator.

  • Mentor

    2018

SPORTS TECH TOKYO is a global mentor-driven program for startups developing sports technology.

  • Chapter Board Member

    2017

    Proud to be part of such an amazing organization.

Positive Coaching Alliance is a non-profit organization that develops better athletes and people.

Raised $10,000.00 from MassMutual.

  • Founder

    2016

    SISU is an early stage business growth advisory & consulting firm. SISU provides solutions for new businesses seeking strategy & advisory support. As experienced entrepreneurial team who have started, built, invested and sold companies, SISU understands the many challenges of startups. www.sisuforstartups.com

  • Adjunct Professor

    2017

    Teaching Sports and Entertainment Law as well as Sports Ethics.

  • Founder of Boston Chapter, Advisor

    2009

    Women in Sports and Events, not-for-profit, provides professional access and information, presents and explores career-related issues, and offers a forum for problem-solving and enrichment for women in sports and events industry. We are a voice for women in sports and special events, we foster communication, training, and provide technical assistance and other learning opportunities specifically oriented towards the needs of women in sports and special events. WISE Boston promotes leadership by women and increases the visibility of women in sports and events through mentoring and education.

Articles About Tracy

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