TL

Tue Lumbye

Senior Head of Danish Market at Better Collective

Copenhagen Metropolitan Area

Overview 

Tue Lumbye is a seasoned professional in the iGaming industry, currently serving as the Senior Head of the Danish Market at Better Collective, with significant experience in online advertising, affiliate marketing, customer acquisition, and business strategy. Noteworthy highlights of his career include founding BetXpert and managing Gamina Ltd., along with investing in various startup companies in sectors like games, entertainment, and digital health. Tue Lumbye's career showcases a strong background in iGaming and digital media, highlighted by roles such as Founder & CEO of BetXpert and Managing Director of Gamina Ltd., along with his current position as Senior Head of the Danish Market at Better Collective. Additionally, his investment portfolio includes startups in diverse sectors like games, entertainment, and digital health, reflecting his expertise in identifying and supporting promising ventures.

Work Experience 

BC

Better Collective

  • Senior Head of Danish Market

    2020 - Current

  • Head of Dutch Market

    2021 - 2021

  • Special Projects Consultant

    2020 - 2020

Adwiser ApS

  • Founding Manager

    2002

    Private & Public equity investing. Investor thesis: Supporting passionate startups on a mission to solve real-life problems through provision of value-added, high quality digital product/service. Believer of digital transformations and democratization. Target portfolio: At least 50% smart money investments with active involvement & advisory on digital strategy, product development & innovation in proof-of-concept, go-to-market and scaling stages.

Betmarkets

  • Board Member

    2019 - 2021

    Also serving as Member of Advisory Board to accompany pre-seed angel investment. Betmarkets is a web platform that allows you to seamlessly invest in sports betting by copying sports betting experts.

S-

SBC - Sports Betting Community

  • Consultant, Nordic Region

    2019 - 2020

Gamina Ltd.

  • Managing Director / co-CEO

    2018 - 2020

    Operation of iGaming affiliate assets in Denmark (casinoguide.dk)

BG

Bethard Group

  • Business Consultant

    2019 - 2019

    Independent advisor for Danish facing sports betting branch of Bethard Group with reference to management.

R

Raketech

  • Brand Director

    2017 - 2018

    In charge of all Danish staff & Danish facing brands, ie. BetXpert, Pokernet.dk, Teamnews sites. Strategic planning of expansion of sports betting platforms into new markets/regions.

BetXpert

  • Founder & CEO

    2001 - 2018

    Leading sports betting affiliate business in Denmark, well recognized beyond home market for high quality content & player values beyond industry averages. In 2017, the business behind BetXpert was acquired by Raketech Group Ltd., with full BetXpert team staying on board.

A

Adapt

  • Project Manager

    2001 - 2003

Syddansk Universitet, Odense

  • Research Assistant & Ph.D student, International Marketing

    2000 - 2001

Education 

Investments 

Attractive.ai

Seed

Total funding: $1M

Betmarkets

Angel

Total funding amount not yet available

Measurelet

Pre Seed

Total funding amount not yet available

Oddslife

Seed

Total funding: $270K

Articles About Tue

Relevant Websites