TL

Tue Lumbye

Senior Head of Danish Market at Better Collective

Copenhagen Metropolitan Area

Overview

Work Experience

  • Senior Head of Danish Market

    2020 - Current

  • Head of Dutch Market

    2021 - 2021

  • Special Projects Consultant

    2020 - 2020

  • Founding Manager

    2002

    Private & Public equity investing. Investor thesis: Supporting passionate startups on a mission to solve real-life problems through provision of value-added, high quality digital product/service. Believer of digital transformations and democratization. Target portfolio: At least 50% smart money investments with active involvement & advisory on digital strategy, product development & innovation in proof-of-concept, go-to-market and scaling stages.

  • Board Member

    2019 - 2021

    Also serving as Member of Advisory Board to accompany pre-seed angel investment. Betmarkets is a web platform that allows you to seamlessly invest in sports betting by copying sports betting experts.

  • Consultant, Nordic Region

    2019 - 2020

  • Managing Director / co-CEO

    2018 - 2020

    Operation of iGaming affiliate assets in Denmark (casinoguide.dk)

  • Business Consultant

    2019 - 2019

    Independent advisor for Danish facing sports betting branch of Bethard Group with reference to management.

  • Brand Director

    2017 - 2018

    In charge of all Danish staff & Danish facing brands, ie. BetXpert, Pokernet.dk, Teamnews sites. Strategic planning of expansion of sports betting platforms into new markets/regions.

  • Founder & CEO

    2001 - 2018

    Leading sports betting affiliate business in Denmark, well recognized beyond home market for high quality content & player values beyond industry averages. In 2017, the business behind BetXpert was acquired by Raketech Group Ltd., with full BetXpert team staying on board.

  • Project Manager

    2001 - 2003

  • Research Assistant & Ph.D student, International Marketing

    2000 - 2001

Relevant Websites