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Veronica Ma

Founder of Arbor

United States

Overview 

Veronica Ma is the Co-Founder and COO of Arbor, showcasing expertise in product development and customer success. With a background as an early team member at Subject and experience with Insight Partners as an investor, Veronica's career highlights include successful company co-founding and operational leadership roles.

Work Experience 

  • Co-Founder & COO

    2022 - Current

    We transform siloed people data into strategic, AI-powered insights. Learn more at findarbor.com, or reach out to veronica@findarbor.com

Arbor is a real-time, integrated DEI analytics, reporting, and benchmarking for enterprises and portfolios.

  • Early Team (3rd hire)

    2021 - 2022

    First 5 FTEs ∴ many hats worn Started as 3rd employee, saw team grow to 150+. Worked across all functions including sales, growth strategy, ops, customer success, product-- across both B2C and B2B.

Subject is revolutionizing online education with a cinematic curriculum designed to engage and empower students.

Raised $46,500,000.00 from Owl Ventures, Kleiner Perkins, Karman Ventures (fka Moving Capital), Evolution Ventures, SoftBank and Hispanic Scholarship Fund.

  • Investor

    2018 - 2021

    Investments: Series B @ Jellyfish Series B @ Alma Series B @ Thunes Series E @ Bizzabo Series B @ undisclosed Series C @ undisclosed M&A sourcing @ undisclosed ... and a passionate member of both Insight Impact and the Diversity Recruiting Team.

Insight Partners is a global software investor that partners with high-growth technology, software, and Internet startup companies.

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