VT

Veronica Trapa

General Partner at Swanlaab Venture Factory

Greater Madrid Metropolitan Area

Overview 

Veronica Trapa is a General Partner at Swanlaab Venture Factory in the Greater Madrid Metropolitan Area, specializing in startup development and venture capital. With a background in management consulting and a diverse portfolio of board memberships in companies like Cuatroochenta and MYSPHERA, she has successfully invested in and supported the growth of various enterprises, demonstrating expertise in business expansion and entrepreneurship.

Work Experience 

  • General Partner

    2013 - Current

    Venture Capital firm, that invests in Spanish B2B technology start-ups. Member of the Investment Committee. Board Member in portfolio companies and management company

  • Member Board of Directors

    2024

  • Board Of Directors

    2018

    Mysphera is a company focused on transforming healthcare systems through visibility and optimization of healthcare processes with IoT solutions

  • Board of Directors

    2019

    Indoor positioning technology company that helps clients to improve their services and optimize their processes by guiding visitors and monitoring their employees.

  • Board Of Directors

    2019 - 2024

    Predictiva uses AI to automate quality control processes in call centres

  • Board Of Directors

    2017 - 2024

    Unnax is a banking-as-a-service platform providing through simple APIs all other companies need to create great services that onboard users, move and manage money in a full digital process.

  • Profesor

    2011 - 2022

    I used to teach negotiation and organization classes to highly talented students of the business faculty in all their careers: E2 (business), E3 (business and law), E6 (international business and law) and E4 (international business) and in a timely manner in ICADE Business School programs. The biggest challenge when teaching is to achieve a total motivation and involvement of my students. 100% practical classes + exigency + autonomy are the ingredients that enhance learning.

  • Partner

    2011 - 2013

    Management and organizational consulting company.

  • Dreamplayer

    2009 - 2010

    Development of a home-made food delivery on-line platform: www.tuchef.es. She was involved in defining and executing all the internal procedures: • Sales: from zero to 8,000 customers registered in the first 9 months y 12.000 en dic10. • Logistics: organization and redistribution of routes with exponential growth and the definition of the retail distribution and commercialization system. • Purchasing: management and negotiation with providers for low-cost service. • Production: organization of the work system in the kitchen based on home-cooked and healthy food concept. • Administration and customer service: technology driven work procedures based on to minimize non-operational Support structure. • Technology: definition of the ERP functions that conceptualize the online business model for remote access. SEO and social media positioning (Facebook).

  • Managing Director

    2003 - 2009

    Retail chain of home textile stores and accessories Managing Director • Definition of a business model for a retail chain of fashionable home textile stores. • Creation of 4 trademarks and 4 annual collections with an in-house design team. • Definition and implementation of franchise and corner model throughout Spain. • Outsourcing of production abroad: India, Portugal. • Internationalization projects for Mexico (Sears) and Colombia. • Creation of an online store with personalized products. • Development of the functions of the management and billing software program for stores and corners, with trend analysis and retail consumption modules.

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