Veronika Kaiser

Head of Marketing & Communications

2022 - Current

Limited Partner

2021

VP

2020

Venture Capital Private Equity Import / Export

Head of Marketing

2019 - 2022

Strategy Consulting & Venture Capital

2018 - 2020

I've had the opportunity to translate my agency experience and passion for working with entrepreneurs into a consulting and investment practice with a focus on branding, user and customer experience, and marketing strategies. » Wildfire mitigation – investor and VP of a pre-revenue startup (SaaS & HaaS), product development, go-to-market strategies, marketing & PR strategy, partnerships » Big data management – brand refresh and repositioning » Event management – brand development, brand applications, web design strategy, UX/UI » Mechanical fabrication – marketing materials and new business development

Partnerships Director

2018 - 2018

During my time at co.labs, I was immersed in all aspects of incubator operations and programming, working closely with the management team, resident startups, industry mentors, and partners in the local tech ecosystem. I was responsible for planning and execution of the two largest community events of this spring, Prairie Investment Forum (PIF) and Ladies in Tech (LIT). I facilitated a number of brand strategy and UI/UX workshops for co.labs and co.launch companies, as well as external partners.

Strategist, Account Manager

2016 - 2018

From new business development and strategic planning to day-to-day execution, I was wearing many hats at Territorial (a builder of web apps, websites, and digital products). Aside from being the account and project manager for more than 30 active accounts, I was responsible for internal agency operations, resource management, and vendor relations. A facilitator and a cheerleader for the team, I was able to significantly improve our processes and increase efficiency. Involved in all aspects of project work, I was collaborating closely with our designers and developers on wireframes, user stories, prototypes, UI & UX design, development, and testing. Portfolio Highlights: » Planning and management of project sprints, technical writing, user stories, wireframing, and release testing of VI2M (Vehicle Information in Motion), a cutting-edge digital product for International Road Dynamics » Brand and marketing strategy, visual identity and UX development, wireframing and prototyping, account and project management for Curbie, a disruptive startup and Canada’s first online car dealership » Concept, visual identity development, account and project management for Saskatoon Sexual Health and their celebrated Wrap It Up SK campaign

Account Executive

2013 - 2015

I was responsible for client relations and project management on multiple accounts at a full-service advertising agency. I facilitated strategic and tactical account management, and coordinated various agency activities from concept development to project completion. Portfolio Highlights: » Strategy, architecture, and project management of McKercher LLP website (received 2015 WMA WebAward for ‘Legal Standard of Excellence’) » Visual identity, strategy, website, and Case for Support development for Children’s Discovery Museum capital campaign » Concept, planning, art direction, account and project management for a Canada-wide flu shot campaign and pharmacy kit for McKesson Drug Trading pharmacies

Semiotic Analyst

2013 - 2013

A freelance semiotic project concerned with global branding and positioning of Strongbow – a cider by a major international brewer, Heineken. The client was interested in learning what the concept of 'Living in the Moment' means for people in different cultures, and chose to seek inspiration in a crowd-sourcing contest hosted on eYeka’s co-creation community platform. I analyzed and interpreted the entries from all around the world, and categorized/coded them in a semiotic fashion. Based on cultural analysis and academic reading, I created a deeper, richer critical understanding of the proposed concept - one that would feed into the new branding strategy. My proposal of winning entries was reviewed and accepted, and the winners awarded by the client.

Careers & Skills Representative

2011 - 2012

Year-long voluntary position within my academic department, the Centre for Cultural Policy Studies. I was a point of contact between the department and university's Careers & Skills Centre, sharing information and promoting upcoming events (skills workshops, career fairs, employer presentations, career workshops, etc.) and student services provided by the Careers & Skills Centre. The position also included assistance with event preparation and organization.

Sales Support Executive

2010 - 2011

Part-time job (24hrs per week). Administrative/executive position at TISCALI MEDIA, an online pioneer enterprise that operates Tiscali.cz portal – key player on the Czech Internet market that prides itself on a long tradition and a wide portfolio of services. My position included support of the Sales department, HR support, marketing communication support, and office management during the times of company's booming growth (from 6 to 25 employees) and rebranding process.