Vijay Balan

Strategy and Business Development

2023 - Current

Director, Scaled Growth

2020 - 2023

Entrusted to lead Facebook (Meta) growth by driving digital ad revenue and e-commerce platform transactions, with responsibility for scaling Facebook Advertising and Instagram Shops through both strategic sales and strategic partnerships. Founding executive of Facebook Audience Network, allowing companies to run targeted campaigns leveraging various ad formats and management tools. ► Responsible for overseeing growth programs, growth marketing, data analytics, and inside sales teams focused on acquiring, growing, and helping small business customers, enterprises, and sellers build businesses on Facebook platforms ► Scaled Audience Network from its inception to a strategic revenue source for Facebook achieving 500% CAGR with a 100+ team members and tens of thousands of customers within four years ► Led investment strategy in products, people, and data to achieve substantial growth of Facebook Audience Network, leveraging a data-driven approach to drive marketing and product development ► Recruited to oversee Instagram Shops, the company’s most promising foray into e-commerce by bringing sellers, creators, and customers together for an immersive video-first shopping experience

Director, Global Publisher Growth and AdTech Partnerships

2016 - 2020

Head of Global Publisher Development

2014 - 2016

Senior Vice President, Global Operations

2011 - 2014

Executive charged with oversight of LiveRail’s publisher sales, service, and media operations teams, in addition to leading engagement with publishers, networks, and partners. Led product development, customer acquisition, and pricing strategy to evolve the business from a basic video ad server to the world’s largest video ad server and monetization platform. ► Pioneered the company’s Video Private Exchange, helping publishers manage and place video ads ► Built the company’s operational structure from the ground up, setting the stage for exponential customer and revenue growth ► Responsible for growth from pre-revenue startup stage to $500M in revenue

Consulting Practice Manager

2010 - 2010

Executive tasked with integrate Rapt products and customers following its acquisition by Microsoft into Microsoft Advertising’s Publisher Solutions Division. Directly responsible for revenue, sales, and implementation of tools and strategies to drive monetization success for marquee brands including The Wall Street Journal, New York Times, USA Today, and other top-tier publishing houses. ► Led a high-performing team of Solution Architects, Pricing Analysts, and AdOps Managers ► Developed holistic ad performance strategies for customers to drive improved monetization of their ad products through Inventory Tiering Models, ad format development, pricing, and go-to-market capabilities ► Modernized clients’ Adtech stack, improving sell through with real-time bidding and dynamic pricing

Engagement Manager

2008 - 2010

Principal Consultant

2005 - 2008

Led high-impact, C-level engagements for leading technology, insurance, and medical devices firms, implementing effective strategies to help companies drive sales and new digital marketing solutions. Founding executive of Innoveer’s Advisory Services Division, focused on strategy, technology selection, partnership, and analytic solutions for clients to support digital transformation centered around sales, customer, and marketing solutions with the goal of building global, differentiated businesses. ► Developed growth strategies for ~$3B medical devices business by refreshing channel and distributor strategy, delivering $500M-$700M+ in incremental revenue over four years ► Worked directly with C-Suite and Board to refine market and revenue models to size the opportunity, investment, and execution required to deliver the plan ► Led digital transformation of $20B health insurance company to improve key metrics; developed resourcing, technology, and enablement to drive incremental revenue of $1B-1.5B+ through improved customer onboarding, claim resolution, profitability, and loss ratios ► Successfully delivered a new pricing and packaging strategy for a leading B2B software company, resulting in a 10% increase in topline ARR impact

Technical Team Lead, Engineering

2003 - 2005

Charged with software engineering oversight of JIT Inventory Management solutions for primary U.S. supplier to General Motors and Ford.

Application Consultant

2002 - 2003