Vitaly Yanko
Advisor at Orion Collective
Vitaly Yanko
Advisor at Orion Collective
Finland
Overview
Work Experience
Venture Partner
2019 - Current
Venture Partner for the software and D2C focused Venture Capital fund seeking for the Late Seed stage tech startups with AI-driven technologies to expand globally. B2B and B2B2C tech are preferred.
Advisor
2024
Managing Partner
2015
Web and mobile apps consulting for the software and hardware-enabled software businesses: - Launch of E-sales and Online Marketing for the software startups (POC, MVP, MSP); - Consulting on e-payments funnel setup and e-commerce tricks for the cross-border sales; - Content Marketing programs & Content Production for the complex software products; - Strategic Media Relations programs execution in Tier 1 and Tier 2 tech media; - Establishing value-added reseller networks and global OEM/whitelabel partnerships.
Startup Mentor
2020 - 2024
Mentoring the bootcamp's and acceleration program's participants, mostly B2B and B2B2C tech startups at pre-seed and seed stage
Mentor
2020 - 2022
Mentoring the bootcamp's and acceleration program's participants, mostly B2B and B2B2C tech startups at pre-seed and seed stage
Marketing and Sales Director
2015 - 2021
Marketing Communications Director in the ROBOTIKUM group, software supplier for the industrial robots and educational robotics. First company's product is the so-called ‘Butterfly robot’ performing controlled rolling of a disk of the actuated curved frame in the gravity field, with the full range of experiments, software and laboratory assignments in the Advanced control theory, Robotics, Computer vision and Real-time motion control. «Butterfly» robot is a unique laboratory software/hardware bundle designed to illustrate state-of-the-art technology and to provide hands-on experience for students to supplement theoretical methods covered within such courses as: + Nonlinear control theory + Robotics / Mechatronics + Computer Vision + Real-time control
Vice President
2015 - 2019
As a member of Independent Software Developers (European) Forum Association, I devote myself to the growth of the ISDEF community across EMEA region. I was responsible for Marketing and Sales, Startups and Investments sections during every ISDEF's 'business-of-software' conferences since 2012 (twice a year).
Marketing Director
2016 - 2016
Responsible for Marketing Dept transition
Marketing Director
2015 - 2015
International and domestic marketing department management: - restructuring of the overcrowded department (employee headcount = 12) into the separate Marketing division (4 employees) and E-commerce division (4 employees); - lead generation stimulation – effective PR and effective exhibitions; - product portfolio restructuring, new online service launch; - e-sales stimulation, website speed boost, custom projects stimulation; - company’s speaker at 3 events in Russia and EU; - "Easy Tools for Busy People" motto inventor; - Russian PR team tutor.
Director of MyCommerce CIS
2013 - 2014
Head of the Russian speaking office for Digital River’s SMB e-commerce division (MyCommerce). MyCommerce provides e-commerce solutions for the global sales of the small and medium software vendors. MyCommerce is an easy to implement payment aggregator working within the global reseller model to help digital goods authors to accept credit cards, PayPal transfers, electronic currencies and regional payments within the same shopping cart, easy to implement, quick launch of the store, multilingual and multi-currency support. Responsibilities: - selection and hiring of the Russian speaking team (5 employees), - Clients Services management and Top15 Clients Development; - regional marketing budget planning and execution; - prospects acquisition (1000+ prospects qualified); - company’s public speaker at the regional events; - product marketing management – lobbying the product changes for the Managed Clients; - regional industrial associations relations (SWRUS, RCCPA, ISDEF).