VS Kannan Sitaram

Co-Founder and Partner

2023 - Current

Partner

2021

Venture Partner, CXO Mentor

2017 - 2021

Fireside is an exciting new fund which will invest to build the next generation of Indian consumer brands. We are from the consumer brand space and so Fireside will go beyond investing and build an eco-system to support brands and entrepreneurs as they scale up

CEO

2011 - 2017

Operating Partner

2010 - 2016

My role is to identify investment opportunities for IEP in consumer driven sectors like FMCG, Branded apparel, specialty retail and OTC and to work with companies that we invest in to scale them up. Our first investment is Kochi based Innovative Foods, which markets frozen foods under the Sumeru brand.

Chief Operating Officer

2006 - 2010

Health care, Foods, Personal Care, Home Care, Nepal, Bangladesh businesses. Balsara and Fem acquisitions

VP Corporate Strategy

2002 - 2005

Consumer trends, retail trends, industry landscape,brand portfolio, mergers&acquisitions

Marketing Director, Beverages

1999 - 2002

General Sales Manager, Detergents

1995 - 1999

Various Marketing & Sales

1981 - 1995

General Sales Manager Personal Products-HUL General Sales Manager, Ponds Asst General Manager, Marketing Regional Sales Manager, East Brand Manager- Hair Care