Web Smith

Founder

2015 - Current

With an average open rate of 42.6%, 2PM letters have been delivered for over four years. They are thoughtfully curated and delivered three times per week (for Executive Members) and once per week for regular readers. Each letter features up-to-date analyses and summaries of key reports. The curation is designed to appeal to deep generalists and the intellectually curious. Delivered on Monday, Wednesday, and Friday. Portfolio of advisees: 2pml.com/about Consulting clients: 2pml.com/operate A large percentage of sponsorship fees and subscription revenue will go to help towards social and economic matters. This upcoming season’s beneficiaries are Strake Jesuit College Preparatory's scholarship fund, Roosevelt Coffee House, One Church, The Wellington School's scholarship fund, and Healing Broken Circles.

Consulting Practice

2018

Companies that look to innovate, grow, or solve problems come to 2PM for 'outside of the box' thinking. In fact, up to six companies per cycle will contract 2PM for long-term Growth Partnerships. Our bread and butter? Partnering with industry-leading media companies and online retailers who possess game-changing attributes. 2PM doesn't just analyze developments, it's part of them.

Investor / Advisor

2020

Each quarter, 2PM reserves a portion of profits to angel or seed invest in modern brands, SaaS platforms, media platforms, and the services.

Cofounder / Member

2012

Co-owner, shirt wearer, and evangelist.

Chief Marketing Officer

2012 - 2015

Venture backed American shirt maker, where I designed and lead marketing for the next great American brand. We have been featured in: New York Times, Fast Company, Inc, Men's Health, Men's Fitness, The Wall Street Journal, Thrillist, Business Insider, Forbes, Modern Luxury, Culture Map, and Haute Chicago. J.J. Watt is currently the face of the organization.

Advisory Board Member

2021 - 2023

Venture Scout

2019 - 2023

Board of Advisors

2019 - 2023

CommerceNext, the annual conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown. In addition, CommerceNext now offers a widely expanded series of events and programs including over 40 dinners, bi-coastal holiday parties and networking events at major digital retail industry gatherings throughout the year. With an attendee Net Promoter Score considered “exceptional” among conferences, it is no surprise that the 2019 CommerceNext conference attendance grew 122% to nearly 1,000 retail leaders. CommerceNext 2019 speakers included executives such as Ali Weiss, SVP of Marketing at Glossier; Rachel Shechtman, Founder of Story + Brand Experience Officer at Macy’s; Maureen Sullivan, COO of Rent the Runway; Joe Megibow, CEO of Purple; Denise Incandela, Head of Fashion Group at Walmart; Micky Onvural, CEO Bonobos and Ben Harrell, CMO at Priceline. Additionally, Inc. Magazine named CommerceNext one of the top 5 e-commerce conferences for 2019/2020.

Venture Scout

2019 - 2022

Director of eCommerce

2016 - 2017

I develop and manage the company eCommerce strategy and associated revenue streams. I work with key stakeholders to handle outreach, partnerships and product development. I oversee management of all store and eCommerce operations, recruitment and personnel. I lead and manage all aspects of direct to consumer eCommerce marketing in the areas of SEO, PPC, email, CSE's, 3rd party platforms and referring partners. I advise all aspects of the digital ecosystem including social, content strategy, and work with the appropriate agency and internal partners to develop & execute seasonal marketing plans. I develop and regulate digital marketing budget. And I liaise with the eCommerce managers & buyers at key accounts to ensure the digital customer experience meets brand expectations. In addition, I'm tasked with the following: *Execute forecasting methodology that accurately predicts sales, orders, customer acquisition and costs for all programs. *Identify appropriate tech/web development partners to streamline systems, improve performance and achieve goals. *Further expand the presence of Gear Patrol’s own magazine, consumer products and product collaborations through strategic partnerships and outreach. *Deploy tests and provide backend analysis and recommendations to continuously improve the customer experience and grow sales and contribution.

eCommerce

2015 - 2016

Directed eCommerce operations

Marketing

2011 - 2015

Worked with and advised Bill Henniger, Caity Henniger, and Kris Warner on executable marketing and strategy directives for RogueFitness.com (Columbus, Ohio). After leaving a full time capacity in 2012, I remained on contract, directly reporting to Bill and Caity Henniger until January 2015.

Cofounder (a Flo Channel)

2009 - 2011

SICFIT is lifestyle brand, e-commerce company and online resource for athletes driven by media content. It is an online platform created to raise awareness, inform, and educate for the CrossFit Games. SICFIT was created for all affiliates to share videos, articles, pictures, and capture the movement of a young but commercially viable sport. Raised $150,000 from Erik Dithmer (Executive, Dell) to aid national expansion of the brand and platform fortification. Sold to a conglomerate and exited completely in June of 2012.