Wesley Barrow
Partner at Correlation Ventures
Wesley Barrow
Partner at Correlation Ventures
Brooklyn, New York
Overview
Work Experience
Partner
2019 - Current
With ~$500M under management, Correlation Ventures leverages a data-driven process to make fast follow on decisions when a round is coming together with at least one VC writing their first check into the company at the same time. Due to our speed, value-add and ease to work with (since we don’t repeat diligence or take board seats), Correlation has become the ideal financing option for founders and lead VCs since we have a flexible ownership target. Correlation can write checks anywhere from $100K and $4M per round is stage and sector agnostic as long as the company is based in the US. Selected portfolio companies I have been excited to lead investments into at Correlation include: Roam, Angle Health, Loop Returns, Zenlytic, Sounding Board, Formic, Mercantile, Sonoro, PredictionStrike, Bond Sports and more.
Founding Partner
2019
Lorimer Ventures is a Brooklyn-based investment syndicate that backs bold entrepreneurs who are building pre-seed and seed stage B2B startups within industries ripe for disruption. A few investments we have made include Capchase, Firstbase, Lang.ai, Trace and Upflow.
Mentor
2018
Helping the founders in both the Techstars NYC and Comcast Techstars Philly programs think through their fundraising and go-to-market strategies.
Guest Lecturer
2014
I have presented on the blurring lines between online and offline consumer behavior in various Marketing and Retail classes at both the Undergrad and MBA levels in conjunction with the Jay H Baker Retailing Center. Additionally, I serve on the committee to decide which graduate research grants to fund each year at the Retailing Center.
Mentor
2018
Based in Philadelphia, this program is designed to elevate media, entertainment and connectivity startups. In addition to Techstars’ global network, selected companies will work with experts from Comcast NBCUniversal. Companies focused on IoT/connected home and life, AI/ML, VR/AR, accessibility tech, wireless communication systems, direct-to-consumer products, robotics, next-gen marketing, digital wellness, voice, blockchain, and the future of entertainment are encouraged to apply.
Advisor
2012 - 2023
Tubular - backed by investors such as SV Angel, FirstMark, Highline Ventures - is the leading audience development platform for online video.
SVP, New Business
2015 - 2020
I focused on taking all new products to market for Yext - which went public on the NYSE in April 2017 with over 600 enterprise customers and 1.8M locations on the platform. This role was heavily involved in all phases of the product life cycle including market analysis, product development, market testing, customer segmentation, sales enablement and serving as the executive sponsor supporting all sales efforts after the product officially launched. The four core products I launched into the market were Xone, Yext for Reviews, Yext for Events and Yext Answers.
Advisor
2018 - 2019
StrongDM eliminates the hassle to manage and monitor technical staff's access to data. Always audit ready.
Founder and Chief Revenue Officer
2012 - 2015
Nomi provides the world’s first marketing and analytics platform for the physical world, enabling retailers to measure, analyze and optimize their store experience in real time. For the first time, retailers can measure the impact of marketing initiatives on customer behavior in stores and take action accordingly. Stop making gut-driven decisions and start making data-driven ones. Nomi raised $13M from investors such as Accel, First Round Capital, Greycroft, SV Angel, Forerunner Ventures, Box Group, CAA, Ralph Mack and Sam Decker before merging with Brickstream in October 2014. With over 140,000 sensors deployed worldwide, NOMi is the largest in-store marketing and analytics provider in the industry. NOMi has hardware and software products for traffic counting, mobile, marketing, queue management and loss prevention.
Advisor
2013 - 2014
Percolate - backed by investors such as First Round Capital, SV Angel and Sequoia - helps brands create content at social scale. Completed a one year advisory relationship with them to help expand new and existing brand relationships before they had a fully built out sales organization.