WA

Will Armitage

Founder of BestOdds

London, England

Overview 

Will Armitage is the Co-Founder of Stram and an Angel Investor based in London, England. With a background in leadership and business development, he has successfully invested in various startups in sectors like FinTech and E-commerce, including companies like Tallarium and Alphagreen Group. Armitage's career highlights include serving as the General Manager, Europe at Lot18 and Head of Europe at IG GROUP, demonstrating his expertise in international business development and management within the financial markets industry.

Work Experience 

  • Co-Founder

    2021 - Current

  • Advisor

    2020

The Game Day is an operator of a multi-channel platform for sports content.

Raised $4,500,000.00 from Tekkorp Capital.

  • Board Director

    2016

    Mercados G, based in Santiago, is one of Latin America's top online brokers. I sit on the board and help with the overall strategy of the business.

  • Angel Investor

    2006

    I have made a wide range of angel investments both locally and internationally. Amongst others, I have invested in the following businesses:- Snooth - US Wine Review Site Lot18 - US Wine Retailer Great British Chefs - UK Culinary Recipe Site Carwow - Global Car Platform Taximo - Latin American Taxi business Autolab - Latin American Car Repairs MyHealthPal - Global Health App Idio - Global Content Marketing 365 Scores - Global Sports App ShopRocket - Global eCommerce Facilitator emoov - UK Online Estate Agency Lingumi - English as Second Language for Pre-Schools App Rooster Money - Money Educational App for kids through teens Passfort - Compliance Services Grown-Up Chocolate Company - Chocolate Producer Kisanhub - Agricultural Data

  • General Manager, Europe

    2011 - 2012

    After taking a stake in the US business, I joined to roll out the UK entity and integrate a French business called Vinobest under the Lot18 banner.

  • Head of Europe, Head of International Business Development

    2000 - 2011

    I spent the first six years of my career on the Dealing Desk, assuming the role of Senior Quoting Dealer, as well as Financial PR Manager. For the latter position, I would make regular appearances on the likes of CNBC, Bloomberg and Channel 4, as well as contribute frequently to articles in the FT, Times, Telegraph, Guardian etc. In 2007, I join the International Business Development Team within IG as we started our launch into Europe post MiFID. During that summer, we launched simultaneously in France and Spain. I set up, launched and then ran the Spanish office in Madrid until December 2008. In January 2009, I became Head of Europe, where I was responsible for IG's European existing operations and launching new offices. I held this position, as well as that of Head of International Business Development, until my departure, with close to 100 staff under my control across 8 countries with combined revenue of over £60 million. IG's market capitalisation was £2 Billion at the time.

Education 

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