Will Armitage
Founder of BestOdds
Will Armitage
Founder of BestOdds
London, England
Overview
Work Experience
Co-Founder
2021 - Current
Advisor
2020
Board Director
2016
Mercados G, based in Santiago, is one of Latin America's top online brokers. I sit on the board and help with the overall strategy of the business.
Angel Investor
2006
I have made a wide range of angel investments both locally and internationally. Amongst others, I have invested in the following businesses:- Snooth - US Wine Review Site Lot18 - US Wine Retailer Great British Chefs - UK Culinary Recipe Site Carwow - Global Car Platform Taximo - Latin American Taxi business Autolab - Latin American Car Repairs MyHealthPal - Global Health App Idio - Global Content Marketing 365 Scores - Global Sports App ShopRocket - Global eCommerce Facilitator emoov - UK Online Estate Agency Lingumi - English as Second Language for Pre-Schools App Rooster Money - Money Educational App for kids through teens Passfort - Compliance Services Grown-Up Chocolate Company - Chocolate Producer Kisanhub - Agricultural Data
General Manager, Europe
2011 - 2012
After taking a stake in the US business, I joined to roll out the UK entity and integrate a French business called Vinobest under the Lot18 banner.
Head of Europe, Head of International Business Development
2000 - 2011
I spent the first six years of my career on the Dealing Desk, assuming the role of Senior Quoting Dealer, as well as Financial PR Manager. For the latter position, I would make regular appearances on the likes of CNBC, Bloomberg and Channel 4, as well as contribute frequently to articles in the FT, Times, Telegraph, Guardian etc. In 2007, I join the International Business Development Team within IG as we started our launch into Europe post MiFID. During that summer, we launched simultaneously in France and Spain. I set up, launched and then ran the Spanish office in Madrid until December 2008. In January 2009, I became Head of Europe, where I was responsible for IG's European existing operations and launching new offices. I held this position, as well as that of Head of International Business Development, until my departure, with close to 100 staff under my control across 8 countries with combined revenue of over £60 million. IG's market capitalisation was £2 Billion at the time.
Education
BCom
1994 - 1998
Investments
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