Will Kassoy

Head of Consumer Strategy

2024 - Current

Owner

2022 - 2024

Consulting for D2C and B2B clients. D2C consulting focused on early and growth stage companies in digital media, entertainment and products intersecting with lifestyle and pop culture. B2B consulting for PE, VC, Investment Banking in digital media/advertising and gaming. 6 advisory boards : 3 consumer, 2 B2B technology, 1 Web3

President

2019 - 2021

Omaze is a D2C charity fundraising platform offering consumers the chance to win dream-come-true experiences and prizes while helping raise donations to support critical causes. Partnered with the CEO/Co-founder as the company's first President. Responsible for Global P&L and directly managed CTO, Head of Product, Marketing and Operations (approx 75% of staff). Delivered rapid revenue growth driven by innovative/trendsetting partnerships with the largest celebrities & influencers in the world, combined with strong marketing, platform features and lifecycle management. Delivered 2X growth each year, positioning us to secure over $100M in fundraising ($30M Series B '20; $85M Series C '21).

Chief Executive Officer

2011 - 2017

Adcolony is a B2B mobile video advertising platform that delivers performance advertising for brands and app developers, with a reach of over 1B uniques worldwide. Joined company pre-revenue and built the business to $150M+ revenues & 25% EBITDA. Successfully exited to Opera Software (OPRA/Norway stock exchange) for $350M+ in June 2014 (10X Return to Investors). Post earn-out, was promoted to head all of Opera Software's Advertising business, inclusive of 10 acquisitions and 700 employees in 20 offices globally.

Senior Vice President - Global Brand Management / CMO

1997 - 2010

Integral member of the team that grew Activision from $87M in Rev to over $4B in Rev, achieving #1 global marketshare. Responsible for bringing Tony Hawk to Activision and building the Tony Hawk's Pro Skater brand - the company's first $1B Revenue franchise. Promoted 7 times to become Global Head of Marketing in 2006, owning global P&L, franchise planning, IP acquisition and 9-figure annual marketing budgets (TV, digital/social, PR, trade). Played leadership role in Blizzard merger, crafting marketing integration plans and delivering 8-figures in cost synergies. Over my 13 years at Activision, drove go to market plans for 100+ games including Call of Duty, Guitar Hero, Spiderman, X-Men, True Crime and the action sports line (Tony Hawk, Kelly Slater, etc), and delivered for over $5B in cumulative Revenue.

Marketing Manager, Disney Interactive

1992 - 1997

Part of the team at Disney Consumer Products that recommended the business plan to vertically integrate into the video game business, forming Disney Interactive in 1993. Started as a business analyst, before working in marketing on 16-bit and PC games based on Aladdin, Lion King, Toy Story, all exceeding revenue and profit goals.

Business Analyst

1991 - 1992