Will Nichols

Operations & Strategy Consultant

2024 - Current

Analog Insights is a consultancy supporting operationally complex businesses.

Co-Founder & COO

2020 - 2024

Umamicart is an online grocery store delivering hundreds of your favorite Asian products and ingredients. Umamicart carries Asian vegetables, fresh fruits, your favorite cuts of meat, pantry staples, rice, noodles, and more.

Sr. Associate

2020 - 2020

Evaluate early-stage investment opportunities. The 500+ company portfolio (www.fjlabs.com/portfolio) is focused on marketplaces, consumer, SaaS, and fintech.

Associate

2019 - 2020

MBA Associate

2018 - 2019

Partner

2017 - 2019

Dorm Room Fund is the nation's leading student-run venture firm. Backed by First Round Capital.

MBA Associate

2017 - 2018

Venture capital fund focused on early-stage investments in technology companies within manufacturing, supply chain, transportation & broader industrial infrastructure sectors.

GM

2016 - 2017

Led NYC market.

Sr. Operations Manager

2015 - 2016

Operations Manager

2014 - 2015

Business Development

2013 - 2014

Biz dev and partnerships.

CRM Specialist

2012 - 2013

Email and performance marketing for hospitality SaaS product in APAC region.

Product and Marketing Associate

2010 - 2012

Two-year product management and marketing rotational program. Mobile Product (China), B2B Brand Marketing, Mobile Product (US), Partnerships.