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Will Nichols

Operations & Strategy Consultant at Analog Insights

New York, New York

Overview 

Will Nichols is an Operations & Strategy Consultant in New York, with a background as a venture-backed founder and operator. He has excelled in roles such as Co-Founder & COO at Umamicart and as a GM at Instacart, showcasing expertise in business development, operations management, and people management. With a Master of Business Administration from NYU Stern School of Business and experience at notable companies like TripAdvisor and FJ Labs, Will has demonstrated a strong track record in business analytics, digital marketing, and product management, making impactful contributions to various organizations and startups.

Work Experience 

  • Operations & Strategy Consultant

    2024 - Current

    Analog Insights is a consultancy supporting operationally complex businesses.

  • Co-Founder & COO

    2020 - 2024

    Umamicart is an online grocery store delivering hundreds of your favorite Asian products and ingredients. Umamicart carries Asian vegetables, fresh fruits, your favorite cuts of meat, pantry staples, rice, noodles, and more.

  • Sr. Associate

    2020 - 2020

    Evaluate early-stage investment opportunities. The 500+ company portfolio (www.fjlabs.com/portfolio) is focused on marketplaces, consumer, SaaS, and fintech.

  • Associate

    2019 - 2020

  • MBA Associate

    2018 - 2019

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer facing startups.

  • Partner

    2017 - 2019

    Dorm Room Fund is the nation's leading student-run venture firm. Backed by First Round Capital.

Dorm Room Fund is the strongest community of entrepreneurial students in the nation.

  • MBA Associate

    2017 - 2018

    Venture capital fund focused on early-stage investments in technology companies within manufacturing, supply chain, transportation & broader industrial infrastructure sectors.

  • GM

    2016 - 2017

    Led NYC market.

  • Sr. Operations Manager

    2015 - 2016

  • Operations Manager

    2014 - 2015

Instacartshopper is an online grocery platform.

  • Business Development

    2013 - 2014

    Biz dev and partnerships.

  • CRM Specialist

    2012 - 2013

    Email and performance marketing for hospitality SaaS product in APAC region.

  • Product and Marketing Associate

    2010 - 2012

    Two-year product management and marketing rotational program. Mobile Product (China), B2B Brand Marketing, Mobile Product (US), Partnerships.

TripConnect is an online service that allows people to get travel advice from people they know.

Raised $1,000,000.00 from Masthead Venture Partners.

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