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Will Peng

Founder of Northstar

Los Angeles, California

Overview 

Will Peng is the CEO and Co-Founder of Northstar, a company focused on financial wellness for all individuals. With a background in venture capital and entrepreneurship, he has successfully led Northstar in creating strategic partnerships and innovative financial solutions for a wide audience. Highlights of his career include founding Northstar to address financial wellness for all and serving as a General Partner at Red Swan Ventures, showcasing his expertise in social entrepreneurship and venture capital.

Work Experience 

  • Co-Founder & CEO

    2016 - Current

    Financial wellness starts at work. Northstar is the comprehensive financial wellness and benefits platform. By combining the best of financial advising, fintech, and benefits, Northstar helps diverse teams make financial decisions and optimally utilize their benefits.

Northstar is a financial wellness benefit that makes it easy for companies to offer personalized financial advice about comp and benefits.

Raised $40,350,000.00 from RRE Ventures, Canvas Ventures, Notable Capital, PayPal Ventures, Foundation Capital, M13, Thomson Reuters Ventures, Workday Ventures, Parade Ventures and Designer Fund.

  • General Partner

    2013

    Red Swan invests in extraordinary founders. Our portfolio includes: Warby Parker, Coinbase, Oscar, Even, Birchbox, AltSchool, Mic, Harry's, Buffer, Bread, PayJoy, Bond Street, SnapDocs, Brightwheel, Hinge, and Noun Project. http://redswan.vc

  • Senior Associate

    2011 - 2013

    Early stage venture capital for Raptor Group's tech investing strategy. https://www.raptorgroup.com/strategy/technology

  • Product

    2010 - 2011

    Acquired by Facebook

  • Product Designer

    2009 - 2010

    Hot Potato made it easy to share what you're doing, and connect with others doing the same things. Acquired by Facebook.

  • Analyst

    2008 - 2009

    Got an offer letter via Twitter DMs, and took NJ Transit to NYC every week while at Princeton

  • Intern

    2008 - 2008

BDMI is a New York-based venture capital firm focused on investments in digital media technologies, products, and distribution channels.

Articles About Will

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