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Will Schmitt

Managing Partner at Trail Post Ventures

Los Angeles Metropolitan Area

Overview 

Will Schmitt is a seasoned Consumer Investor and Advisor with a strong background in private equity, financial analysis, and investment banking. Currently serving as the Managing Partner at Trail Post Ventures, he has successfully led investments in various companies and held key roles at Miroma Ventures and Natureza Growth Partners. Highlights of his career include serving as the Head of Venture Strategy at Miroma Ventures and Managing Director at Natureza Growth Partners, where he played crucial roles in shaping investment strategies and driving growth for portfolio companies in the consumer sector.

Work Experience 

  • Managing Partner

    2017 - Current

    Trail Post Ventures is a venture capital firm dedicated to partnering with the next generation of exceptional consumer brands. We seek out talented entrepreneurs and differentiated concepts, providing value added support to drive innovation and accelerate growth. As partners we take an active, hands on approach and leverage our resources to build strong brands and prepare the business for the next stage of growth.

Trail Post Ventures is a venture capital firm dedicated to partnering with the next generation of exceptional consumer brands

  • Investor

    2020

Sustainable packaging and an effective clean, powered by nature’s finest ingredients.

Raised $28,788,528.00 from Moe Funding LLC, BoxGroup, Maywic Select Investments, Atento Capital, Karman Ventures (fka Moving Capital), HartBeat Ventures, Habitat Partners, Vanterra Capital, Anchor Capital GP and JL Company I LLC.

  • Investor

    2019

OROS Labs is a material technology company provides thermal solutions.

Raised $22,000,000.00 from IronGate Capital Advisors, Goldwin play earth fund, Airbus Ventures, Platinum Mile Ventures, Path Ahead Ventures, CTK Investments, Crumpton Ventures, Alex Macdonald, Culper Ventures and Enlightenment Capital.

  • Investor

    2019

JuneShine is a hard-kombucha company.

Raised $24,000,000.00 from InvestBev.

  • Investor

    2018

Rumpl applies technical materials to everyday blankets for indoor and outdoor use.

Raised $3,800,000.00 from White Road Investments, Trail Post Ventures, Cascade Seed Fund, Standard Fiber LLC, The R-Group and Oregon Venture Fund.

  • Investor

    2018

Naadam is an American clothing company specializing in affordable, luxury cashmere products.

Raised $16,000,000.00 from Plus Capital, MEGA Holding and Vanterra Capital.

  • Head of Venture Strategy

    2020 - 2024

    Miroma Ventures is the investment arm of The Miroma Group, predominantly focusing on investing in growth stage consumer brands and media platforms. We leverage the complete offering of marketing capabilities and global reach of The Miroma Group, a bespoke collective of creative and marketing agencies for the Connected Age, uniquely placed to unlock value and drive growth for its clients. As a strategic co-investor, Miroma Ventures brings both capital and a full suite of marketing services to the table—tailoring the offering to suit the stage of business and make the most impact for our partner companies. We have invested in over 50 media and consumer businesses to date with partners including ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, MikMak, Who What Wear, and more.

Miroma Ventures is the investment arm of The Miroma Group, predominantly investing in growth stage consumer brands and media platforms.

  • Managing Director

    2019 - 2020

    Natureza is a growth equity firm that invests in disruptive early-stage consumer companies across four verticals: food, beverage, beauty, and specialty retail. We take a private equity approach to underwriting coupled with an active, hands-on value-add strategy that leverages our early-stage expertise. At Natureza, we partner with leading challenger brands to increase the chance of success by applying our extensive operational knowledge and providing market access through our global network. Our investment strategy, industry expertise, and operating partners attract the best of the best in consumer to partner with us.

  • Principal

    2016 - 2017

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