William Guillouard
Venture Partner at FJ Labs
William Guillouard
Venture Partner at FJ Labs
Port Washington, New York
Overview
Work Experience
Venture Partner
2015 - Current
FJ Labs is a venture capital firm based in New York that invests globally in online marketplace startups. The team has backed over 1,000 companies including Alibaba, Betterment, Coupang, Delivery Hero, Fanduel, Flexport, and Rappi. Marketing Adviser for: TV campaign of AdoreMe: https://www.ispot.tv/brands/oX0/adoreme-com TV campaign of Rebagg: https://www.ispot.tv/brands/Z2E/rebagg
Business Angel and Marketing Advisor
2015
Mundi, Beepi, Adore me, Rebagg, Evematress, Home61, Ticketbis, Boxed, Lofty, Seafair,... and many others
Head Of Marketing
2020 - 2021
Umamicart is an online grocery store delivering hundreds of your favorite Asian products and ingredients. Umamicart carries Asian vegetables, fresh fruits, your favorite cuts of meat, pantry staples, rice, noodles, and more. The products we carry at Umamicart range from traditional staples enjoyed across generations, to new, distinctly Asian-American, brands. Currently offering next-day delivery to select zip codes in New York and the Mid-Atlantic region.
Co-founder & CMO
2016 - 2020
Merlin is transforming recruiting for hourly workers in the US. We enable job seekers to find the best, most relevant jobs close to their homes while helping employers to find, screen and select the best candidates for every opening.
CMO
2006 - 2015
OLX Group is a Dutch-domiciled online marketplace headquartered in Amsterdam. The OLX consumer brand originated as OnLine eXchange in 2006. OLX Group is owned by Prosus, the international assets division of Naspers. As of 2022, OLX Group operated around 20 brands in around 30 countries. Among them were 321Sprzedane!, Autotrader, Autovit.ro, Avito, Domofond.ru, fixly, Imovirtual, letgo, OLX, OLX Autos, OLX Brasil, Otodom, Otomoto, Property24, Selency, Standvirtual, Tradus, Waah Jobs, and webuyanycar.com. I oversaw a $500M (offline and online) marketing budget in Latam, Africa, Asia, and Europe (TV, OOH, Print, Radio, Online...) from 2006 to 2015 OLX TV Ads in Europe: Russia: http://www.youtube.com/watch?v=gFuFqcYAyZY Portugal: http://www.youtube.com/watch?v=dqP9Rx7ydh0 OLX TV Ads in Asia India: http://www.youtube.com/user/OLXInTv OLX TV Ads in Latam Brazil: http://www.youtube.com/user/OLXBrasil Argentina: http://www.youtube.com/user/OLXar Peru: http://www.youtube.com/user/OLXperu?feature=watch Colombia: http://www.youtube.com/user/OLXcolombia OLX TV Ads in Africa: South Africa: http://www.youtube.com/user/OLXza Kenya: http://www.youtube.com/user/OLXKenya Nigeria: http://www.youtube.com/user/OLXnigeria Ghana: https://www.youtube.com/channel/UCE1E2k3lIwpMv_B9FP0ueSA Uganda: https://www.youtube.com/channel/UChXVusCfMokelZBxOj-9g1g
Head Of Digital Media
2002 - 2006
In November 2001, Marc Simoncini started Meetic as a dating website. It became publicly quoted in October 2005. In 2007, according to JupiterResearch, Meetic was the largest online dating service in Europe with 525,000 subscribers. In 2013, Meetic was acquired by IAC and thus became a part of the leading Match Group. Managing a $35M annual online marketing budget for Europe Partnership with almost all the biggest portals in Europe
Country Manager
1999 - 2002
Co-founded by Fabrice Grinda and Sacha Fosse-Parissis, Aucland was an online auction and shopping website operating in France, UK, Spain and Italy. Awards for our TV Ad: http://www.youtube.com/watch?v=fvjGKZNT1vQ Cannes Lions - International Advertising Festival, 2000 (Silver Lion) Epica, 2000 (Winner) Grand Prix Stratégie de la Publicité 2000
Founder and CEO
1994 - 1999
Computer reseller
Education
Master's degree
1990 - 1993