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William Kasel

Founder of DSCO

Manhattan Beach, California

Overview 

William Kasel is a Founder and Technologist based in Manhattan Beach, California, with significant achievements including being a 500 Startup Alumni in 2011 and having a diverse career spanning roles such as Co-Founder/CTO at DSCO, Chief Technology Officer at a Major Adult Media Company, and Founder of Peek.co. He invests in various sectors including MarketingTech, Food and Beverage, and Cloud Infrastructure, focusing on seed and pre-seed stages in the San Francisco Bay Area. William Kasel's career highlights include founding successful ventures like Peek.co and Taste.com, as well as providing technical leadership as the Chief Technology Officer at a Major Adult Media Company, showcasing expertise in areas such as machine learning, software design, and data engineering.

Work Experience 

  • Co-Founder / CTO

    2024 - Current

    DSCO powers first-party data collection, and generates actionable customer segments using behavior modeling for e-commerce stores. keywords: real-time event streaming pipeline, rules engine, behavior modeling pipeline, Machine Learning, ETL pipeline. Technologies: AWS CDK, EventBridge, SQS, Lambda, Next.JS, OpenAI, TailwindUI, ShopifyAPI, custom oAuth provider, vanilla js sdk, playwright, CI/CD Pipeline, TDD

  • Technical Advisor

    2022 - 2023

    BlockBeat is a powerful information aggregation tool for Crypto, aggregating and orchestrating firehose data from multiple sources, then filtering, classifying, enriching / transforming, and routing. Keywords: Data Streaming / Multiplexing, browser memory optimization, web vitals, low-level browser optimization, browser memory management, websockets. Technologies: AWS CDK, EventBridge, SQS, Lambda, Next.JS, OpenAI, TailwindUI, ShopifyAPI, custom oAuth provider, vanilla js sdk, playwright, CI/CD Pipeline, TDD

Real time digital asset news and data

  • Chief Technology Officer

    2021 - 2022

    Post-acquisition - worked to integrate peek w/ their offering. define product development strategy, resource allocation, recruitment efforts, and rollout strategies.

  • Founder

    2020 - 2021

    (Acquired) - As the founder of Peek, I developed and successfully exited a platform designed to empower content creators with simple tools for monetizing their work and expanding their audience base. Peek stood out by offering seamless integrations with major social media channels and popular content platforms, ensuring creators could effortlessly connect with their followers and unlock new revenue streams without disrupting their existing workflows. This strategic approach not only enhanced the creator economy but also established Peek as a useful tool leading to its rapid acquisition by a major adult media company.

  • CTO

    2010 - 2020

    I specialize in acquiring unique data sets and tackling unprecedented challenges. My portfolio includes projects that navigated beyond complex to what was previously deemed impossible. Keywords: GraphTheory, Machine Learning Algorithems, Neural Networks, Temporal Data Analysis, NLP,Anomoly Detection.

  • Software Engineer

    2018 - 2019

    At Autodesk, I contributed to the team that developed the internal Design System, focusing on the creation of tools and guidelines to ensure UI consistency across our products. I was involved in building a shared React library, which enabled other development teams to easily adhere to Autodesk's Human Interface Guidelines, thereby streamlining the design process and enhancing the user experience within Autodesk's software suite.

HSMWorks technology with its industry leading software and cloud services for manufacturing.

  • 1st Employee - Publisher Partnerships

    2016 - 2016

    As the pioneering employee, I spearheaded the establishment of strategic partnerships with publishers for the integration of our data collection SDK, facilitating the aggregation and monetization of diverse data sets, including geolocation and advertiser match data. Despite my brief tenure, I successfully initiated collaborations that extended our reach across billions of devices, leveraging these alliances to deliver valuable data products to both governmental and private sectors.

SafeGraph builds and maintains data sets to help accelerate machine learning and AI.

Raised $61,000,000.00 from Akkadian Ventures.

  • Founder

    2014 - 2016

    Bootstrapped a 7 digit revenue company that grew to ~40 employees handling meal programs for dozens Bay Area tech companies.

  • Portfolio Company Founder & Mentor

    2011 - 2015

    Founder of Gizmo.com(Batch 03).

500 Global is a multi-stage venture capital firm that invests in founders building fast-growing technology companies.

Raised $2,271,999.00 from Abu Dhabi Financial Group.

  • Co-founder, full Stack Developer, Product Designer

    2010 - 2014

    Co-founded, and launched the largest third-party Facebook client for iPad, MyPad. (~12MM users, and ~3.5MM DAU's.) "The best way to use Facebook on your iPad" - Wired Magazine.

Creator of MyPad, the #1 independent Social app with 100 million downloads & named by Apple 'The Top App of All-Time' (Free & Paid)

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