William Kasel
Founder of DSCO
William Kasel
Founder of DSCO
Manhattan Beach, California
Overview
Work Experience
Co-Founder / CTO
2024 - Current
DSCO powers first-party data collection, and generates actionable customer segments using behavior modeling for e-commerce stores. keywords: real-time event streaming pipeline, rules engine, behavior modeling pipeline, Machine Learning, ETL pipeline. Technologies: AWS CDK, EventBridge, SQS, Lambda, Next.JS, OpenAI, TailwindUI, ShopifyAPI, custom oAuth provider, vanilla js sdk, playwright, CI/CD Pipeline, TDD
Technical Advisor
2022 - 2023
BlockBeat is a powerful information aggregation tool for Crypto, aggregating and orchestrating firehose data from multiple sources, then filtering, classifying, enriching / transforming, and routing. Keywords: Data Streaming / Multiplexing, browser memory optimization, web vitals, low-level browser optimization, browser memory management, websockets. Technologies: AWS CDK, EventBridge, SQS, Lambda, Next.JS, OpenAI, TailwindUI, ShopifyAPI, custom oAuth provider, vanilla js sdk, playwright, CI/CD Pipeline, TDD
Chief Technology Officer
2021 - 2022
Post-acquisition - worked to integrate peek w/ their offering. define product development strategy, resource allocation, recruitment efforts, and rollout strategies.
Founder
2020 - 2021
(Acquired) - As the founder of Peek, I developed and successfully exited a platform designed to empower content creators with simple tools for monetizing their work and expanding their audience base. Peek stood out by offering seamless integrations with major social media channels and popular content platforms, ensuring creators could effortlessly connect with their followers and unlock new revenue streams without disrupting their existing workflows. This strategic approach not only enhanced the creator economy but also established Peek as a useful tool leading to its rapid acquisition by a major adult media company.
CTO
2010 - 2020
I specialize in acquiring unique data sets and tackling unprecedented challenges. My portfolio includes projects that navigated beyond complex to what was previously deemed impossible. Keywords: GraphTheory, Machine Learning Algorithems, Neural Networks, Temporal Data Analysis, NLP,Anomoly Detection.
Software Engineer
2018 - 2019
At Autodesk, I contributed to the team that developed the internal Design System, focusing on the creation of tools and guidelines to ensure UI consistency across our products. I was involved in building a shared React library, which enabled other development teams to easily adhere to Autodesk's Human Interface Guidelines, thereby streamlining the design process and enhancing the user experience within Autodesk's software suite.
1st Employee - Publisher Partnerships
2016 - 2016
As the pioneering employee, I spearheaded the establishment of strategic partnerships with publishers for the integration of our data collection SDK, facilitating the aggregation and monetization of diverse data sets, including geolocation and advertiser match data. Despite my brief tenure, I successfully initiated collaborations that extended our reach across billions of devices, leveraging these alliances to deliver valuable data products to both governmental and private sectors.
Founder
2014 - 2016
Bootstrapped a 7 digit revenue company that grew to ~40 employees handling meal programs for dozens Bay Area tech companies.
Portfolio Company Founder & Mentor
2011 - 2015
Founder of Gizmo.com(Batch 03).
Co-founder, full Stack Developer, Product Designer
2010 - 2014
Co-founded, and launched the largest third-party Facebook client for iPad, MyPad. (~12MM users, and ~3.5MM DAU's.) "The best way to use Facebook on your iPad" - Wired Magazine.
Education
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