Yvette Lui
Founding Partner at F7
San Francisco, California
Overview
Work Experience
Founding Partner
2018 - Current
Director, Global Partnerships
2012 - 2017
Director, Mid-Market Sales & Account Management
2009 - 2012
Director, Mid-Market Sales & Account Management for APAC region: May 2011-Dec 2011 Head of Agency Sales & Strategy: Oct 2009-Oct 2010
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
Head of Advertising, Social Media
2008 - 2009
• Define and drive Google’s social media monetization strategies, account development, and business processes to achieve company revenue and profitability goals • Drive cross-functional alignment and execution across Marketing, Product, Engineering, Finance, and AdSense teams to accelerate monetization, identify areas of opportunity, and strengthen the product roadmap • Lead and manage 5 Sales Development Managers to execute and deliver on revenue goals • Prepare sales forecasts, sales reports, and present quarterly business reviews to Executive management • Establish new and maintain existing relationships with C-level Executives from F1000 advertisers and agencies • Serve as Google thought leader to key industry players and influencers on industry boards and events
Head of Strategic Partnerships and Partner Development, Commerce
2006 - 2008
• Led team of 5 Partner Development Managers who signed and optimized Google Checkout and Product Search partnerships, increased Gross Merchant Value, and negotiated co-marketing programs • Led cross-functional team that identified, evaluated and drove new eCommerce business opportunities • Partnered with Product Management to prioritize and launch key features to strengthen Checkout market position • Established new and existing C-level relationships at large companies including Drugstore.com, Orvis, Buy.com • Drove North America Commerce strategy development that defined new product opportunities to increase monetization of Retail advertiser segment
Industry Manager, Agency/SEM Partnerships
2003 - 2006
• Developed and executed $100MM+ North America Agency/SEM Sales and Operations strategy • Led 3 regional Sales teams that managed the largest Agencies, grew revenue, and increased product adoption • Established new and maintained existing relationships with top Agency influencers and decision-makers • Partnered with Product Management to scope and launch Google’s first 3rd party Adwords tools • Co-led Global API Program analysis, development, and rollout • Developed and launched Google’s first Agency training program and team • Launched and led first Agency/SEM Council that assembled top Executives to share perspectives, experiences and product feedback • Served as Google thought leader on the SEMPO board
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Senior Manager, Strategic Client Services
2002 - 2003
• Drove $60MM+ in revenue for F500 companies including Target, H&R Block, and Orbitz.com • Led cross-functional team that created customized affiliate incentive programs and exceeded revenue targets • Executed integrated online-offline marketing programs and developed HTML direct mail and content • Collaborated with product management to develop and test new software features based on client needs
Rakuten Advertising provides affiliate marketing, machine learning and digital media solutions.
Senior Manager, Strategic Client Services
1999 - 2001
• Drove $40MM+ in revenue for large companies including Nestle, Autobytel, and TheWeddingChannel • Packaged and sold integrated online-offline media programs, including direct mail and TV spots • Defined, analyzed, and presented performance and ROI success metrics for clients • Established and maintained Executive-level client relationships
Client Services Associate, Institutional Investments
1998 - 1999
• Managed and supported $1B+ in client pension funds and investments • Presented quarterly business reviews and identified upsell opportunities to Executive team • Established and maintained CFO-level client relationships and provided day-day support • Led cross-functional teams across portfolio management and strategy to complete request for proposals
International Portfolio Analyst
1996 - 1998
• Led a team of 3 accountants in regularly executing fund performance analyses, attributions, and client reporting requirements for more than 50 multimillion-dollar equity, bond, and advanced active international index portfolios • Coordinated efforts among client reporting, trading, and portfolio management departments for the launch and advancement of active strategies for new customized hedge and bond index funds • Responsible for the daily valuation and tracking performance for a fund worth more than $8B • Spearheaded Associate recruiting, interviewing, and training program
information contained on the LifePath Paycheck website is intended