ZW

Zach Ware

Managing Partner at Freehouse Capital Partners

Austin, Texas

Overview

Work Experience

  • Founder / Managing Partner

    2019 - Current

    Freehouse Capital Partners is a private investment firm focused on real estate and growth investments across the Intermountain West and Industrial Heartland.

  • Board Member

    2024

  • Private Investor

    2015

    Active early stage investor (primarily seed) offering strategic support to portfolio companies, including: Levels Health | Stedi | Kollective | Bare Performance Nutrition | Promix Nutrition | Flagship Retail | Prefix | NeuroID | Huron | Zero Acre Farms | Scratch Kitchen

  • Venture Partner

    2020

    The next crop of world-changing companies face significant public policy barriers. Trust Ventures is a venture capital fund built to help these companies overcome barriers and unleash their potential.

  • Partner & Interim CFO

    2022 - 2024

  • COO / CEO

    2018 - 2018

    Pilotworks was an NYC-based operator of shared commercial kitchens and services for emerging and national food companies in six states. Joined as COO to lead growth, product, and operational scaling, quickly named CEO to lead the company through a distressed turnaround. The company's early embedded fixed cost structure was too high for it to survive and the company shuttered in Oct 2018.

  • Managing Partner

    2011 - 2018

    Seed stage venture firm focused on ecommerce and retail tech. Investments include Ring, Zipline, Stedi, SpaceX, Asana, Thrive Market, Buffer, Mizzen + Main, Ministry of Supply. Additionally, led the firm's platform development focused on alternative working capital for inventory and physical retail store access.

  • Lead of Technology & Industrial Investments, Downtown Project

    2012 - 2015

    Joined Zappos CEO Tony Hsieh to launch Downtown Project, a private $350M redevelopment focused on purposeful development of a 40+ acre area, business investment (over 150 companies), and cultural engagement. Led acquisition, development, business operations and recruiting through 2012, later recruiting seasoned operators to scale the company to its current form.

  • Special Projects (CEO)

    2010 - 2013

    With no previous experience in real estate, led the $60M development of the company's 6.5 acre downtown Las Vegas campus, an adaptive reuse of the former Las Vegas City Hall. The project's scope required adapting a 40-year-old municipal campus for 800 city employees, to house 2,000 creative workers for decades to come. The project's primary goal was to maximize the connectedness and social fabric of the employees while maintaining adaptability to change and evolve over time. This resulted in 1000 tiny decisions that often conflicted with the advice of architects, including elements like ensuring that lights and carpeting didn't encourage specific desk layouts, enabling teams to adapt over time. The project was completed on schedule and on budget, opening in September 2013. It earned a LEED Gold certification and was named the “#4 Most Impressive Office in the World” by Bloomberg. Oversaw all aspects of the project including: - Campus layout, materials selection, construction planning, base building/infrastructure development. - Budget management and reporting. - Contractor and partner selection including full RFP process. - Physical and information security. - Moving 1200 employees with zero company downtime.

  • Head Of Product Management

    2007 - 2013

    Reporting to the CTO, led product companywide through the launch of our mobile products, the first development of non-core shopping experiences and the launch of our VIP program. My team led product management, user experience and site operations across the collection of Zappos web properties including Zappos.com, VIP, 6pm.com, backend architecture and cross-platform mobile apps. Key areas of focus: - Served as the primary technology partner for and spokesman to the Zappos business and operations teams. - Product management and roadmapping across all Zappos web properties. - Product architecture across all systems. - The launch and evolution of our public-facing API-driven site architecture. - Complete redevelopment and launch of the search and recommendation platform. - Core services integration to the Amazon platform. - Launch of the company's first non-core experiential shopping products.

  • Founder / CEO

    2013 - 2015

    Integrated transportation and technology company bringing together shared cars, rides and bikes under a single monthly membership across a 110-car vehicle fleet with the promises of a simple membership and a five-minute response. Developed telematics software and direct hardware integrations to three OEMs, a 24/7 operation and customer-facing mobile products.

  • Co-Founder

    2012 - 2015

    Work In Progress is Las Vegas's first urban coworking space, supporting startups of all sizes with collaborative workspaces, powerful events, and capital to inspire creativity and innovation. Acquired in 2015.

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