Zhenni Liu

Partner

2021 - Current

MaC Venture Capital is a seed-stage venture capital firm that invests in technology startups leveraging shifts in cultural trends and behaviors. As a partner, I invest and advise in exceptional entrepreneurs building category-leading technology companies at the Seed stage.

Senior Associate

2019 - 2021

Commerce Ventures is an early stage VC focused on investing in Commerce infrastructure and platforms (retail tech, fintech, and insuretech). Portfolio includes: Marqeta, Bill.com, Forter, Kin Insurance, and more.

Associate

2018 - 2019

Peterson Ventures is a seed stage fund in Utah with a focus on B2B SaaS and Consumer startups. Zhenni was the sole associate for the fund and worked on all investments made during her time. This includes: Allbirds, Bonobos, Ethos, Marq, and more.

Omni Retail Strategy

2017 - 2018

Strategic projects for EVP of Omni-Retail (oversees store & e-commerce channels, innovation, and experiential retail). Worked on Sephora's transitioned into an Omnichannel organization with a focus on experiential retail (including AR experiences, in store digital, and services).

Digital Strategy & Growth

2016 - 2017

Strategic projects for SVP of Digital, who oversaw e-commerce, innovation, and omnichannel. Focused on identifying business opportunities and creating business cases including omnichannel delivery, digital marketing, and innovation projects. Owned competitive landscape analysis and trends, ran the new hire onboarding and cultural programming for Digital and Marketing organizations of 300+ employees

Co-Founder

2015 - 2016

AdvisorYou is a marketplace platform connecting students to professionals for 1:1 career coaching and mentorship

Associate Consultant

2014 - 2016

Associate Consultant Intern

2013 - 2013

Pricing Optimization Strategy - Technology Co